About Impact The Old Media To The New Digital Media - 2200 Words

About Impact The Old Media To The New Digital Media (Essay Sample) Content: Name:Tutor:Course: Date: IMPACT OF DIGITAL MEDIAIntroductionYouTube. Twitter. Reddit. Facebook. Wikipedia. Digg. MySpace. LinkedIn. BitTorrent. The list of digital media tools could likely run for pages. This is how much the digital media is growing by day due to the dynamic nature of technology. Todays audience needs to choose what to read, watch and listen as well as contribute content and opinion. Dimmick, Chen Li (2009) Believes that this shift in the audience has led to exponential growth of digital media as it meets contemporary aspirations and needs the audience, and this has led to what can be called as digital media revolution.The rapid growth of digital media has greatly affected traditional media channels, such as television, newspapers, radio amongst others. To understand the impact of digital media on traditional media, before rise of digital media, television media giants had an average of 75 million viewers worldwide, this has been dwarfed by sheer si ze of digital media such as Facebook with over 1.3 billion members worldwide as documented by Creeber, Martin, (2014). Several traditional media and news organizations have been seriously affected in their operations by the rise of digital media. Not only digital has affected the economics of traditional media, but also has greatly affected the content and the delivery system of information. It has led to the birth of democratic movement emphasizing on honesty, transparency as well as giving voice to the voiceless, journalism key factors. This has greatly affected the user through increased freedom of expression. Impact of new mediaOver the past decade, digital media, mostly internet based, has become a very widespread tool enhancing information sharing and communication tasks globally. The growth of the new media as a medium of communication has taken a massive toll on the traditional media. Considering the theory of uses and gratification and niche theory, a new medium grows, sur vives, prospers and competes due to provision of gratification or utility to consumers as argued by Weber, Loumakis, Bergman (2003). Hence, this affects traditional media by provision of new solutions to traditional needs or to contemporary needs. Over the last half a decade, according to Dimmick, Chen Li (2009) digital media has been shown to have competitive displacement effects on traditional media more so the displacement has been felt on television and newspapers. Digital media also has been shown to have the broadest niche on gratification opportunities niche, making it to provide satisfaction to users with numerous needs as compared to any other traditional media. Economics Unlike traditional media which are owned by multinational corporations, digital media is owned by individuals. For instance, CNN, an American cable and satellite television channel is owned by Turner Broadcasting System a division of the Time Warner as written by Kim, Sohn Choi (2011). The same case is replicated to majority of traditional media such as BBC, CNBC, Aljazeera, Fox News and many more others. Majority of digital media outlets are individually owned, Facebook for instance, one of the biggest digital media outlet has individual ownership with Mark Zuckerberg and Twitter developed and owned by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. The current dominance of digital media of traditional media has greatly affected the economic base of traditional or conventional media channels such as newspapers. For instance, Kim, Sohn Choi (2011) currently just only a third of Americans prefer traditional media of which more than half believe that traditional media would be phased out in in decades time. Revenues for the traditional media has greatly declined leading to personnel cut back in a bid to survive the turbulent economic times. The reduced revenues have been attributed greatly to reduction in ad revenue and reduced subscriptions. Culture Digital media content ha s come under great criticism over a period of time as to a large extent, it is not authentic. Victoria Gilbert (2002) argue that most of the digital media content is based on rumors. They argue that, most of the digital media outlets carry out personal opinions which to some extent are not supported by any kind of evidence. This has been attributed to the fact that, majority of these media outlets are not run by professionals but rather by entrepreneurs. Also it has become very had to control the sources of news or information. Unlike the traditional media who to some extent are guided by laws and run by professionals, it is becoming harder each day to control digital or new media publishers by the day to the large numbers. For instance, it will prove impossible trying to control information passed through a digital media such as Facebook with over a billion users. On the other hand, content of most of the new media is in the raw format and may contain some harmful information and sometimes, very graphic photos.Delivery of digital media is very dynamic. For instance, sites such as YouTube, has been used in live stream of events. Such avenues as Facebook and twitter have enabled very rapid pass of information worldwide. For instance, it will take less than a minute to pass information on an event taking place in the Middle East to audience in South America. This is made possible with increased access to internet and mobile devices as documented by Creeber, Martin (2014). Unlike print media which will involve several processes before reaching its audience, it takes a click of a button to share information between different people through digital media. Freedom of expression Traditional media has for a long time been accused of being less interested in freedom of expression. For instance, Victoria Gilbert (2002) states that before any article is aired on television or published in newspapers, the contents are thoroughly scrutinized and edited to suite the requ irements of the government authorities where they are based. This is due to the fact that if they publish any material that is seen as undermine the authority, regardless how true it is, and they stand to lose their operation licenses. In some countries as reported by Rice (1984), live shows are banned or restricted in televisions and radio stations so as to control the content and filter out sentiments that may land them in problem with the authorities.This has led to digital media such as Facebook, twitter, online video sharing platform YouTube and blogs to become favorite spots for people and activists to air their opinions. These has largely increased space for freedom of expression, though a big question of whether posts on such media as Facebook and Twitter can be considered as journalism. For what it stands, these are just platform like any other traditional media platforms. With this understanding, authorities that are restricting freedom of expression have always cramped do wn digital media platforms that are not singing to their tune. Report from Committee to Protect Journalists (CPJ) found out that 69 journalist have been imprisoned for content that appeared. Digital media unlike traditional media are so hard to shut down, and even if authorities managed to shut down a platform, it takes a few days before another one is developed as well is it is almost impossible to shut down internet fully. Traditional media editors sometimes cannot allow some information be published due to political, persona...

Hispanic and Latino Americans and Market Segment Research

Multiple Choice Questions 1. Key aspects of Proctor Gambles My Black is Beautiful campaign included ____. A. a 12-page advertorial in Essence magazine B. a My Black is Beautiful conversation tour in various U.S. locations C. a web site that provides a forum for discussion and provides ongoing initiatives information D. grants to community-based organizations related to health and education of black women E. all of the above 2. A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____. A) market segment B) subculture C) ethnic group D) reference group E) subgroup Answer: B Page: 158 Difficulty: moderate 3. Many companies develop†¦show more content†¦Compared to the white population, African Americans tend to _____. A) be younger B) be higher educated C) have a higher household income D) be a larger subculture E) all of the above Answer: A Page: 163 Difficulty: moderate 20. Which of the following is a segment of the African American market identified by Market Segment Research? A) Contented B) Upwardly Mobile C) Living for the Moment D) Living Day to Day E) all of the above Answer: E Page: 164 Difficulty: easy 21. Which segment of the African American market identified by Market Segment Research is mature and content with life, tends to be followers not leaders, and are not status conscious? A) Contented æ » ¡Ã¨ ¶ ³Ã§Å¡â€ž B) Upwardly Mobile C) Living for the Moment D) Living Day to Day E) Healthy Indulger Answer: A Page: 164 Difficulty: moderate 22. Timothy is a 54 year old African American consumer that is content with his life. He prefers to be a follower rather than a leader and is not status conscious. To which segment of the African American market identified by Market Segment Research would Timothy belong? A) Contented B) Upwardly Mobile C) Living for the Moment D) Living Day to Day E) Healthy Indulger Answer: A Page: 164 Difficulty: moderate 23. Which segment of the African American market identified by Market Segment Research is composed of active, status-consciousShow MoreRelatedThe Latino And Latino Culture Health Care1397 Words   |  6 Pagesnearly one person out of every six living in the United States will be of Hispanic/Latino origin (Selig Center Multicultural Economy Report, 2006). The Hispanic community in the largest minority in the USA and the fastest growing, it is also one with a high incidence of preventable diseases such as Diabetes, periodontitis, colorectal cancer and HIV. Obesity and teen age pregnancy are significantly more prevalent in Hispanic/Latino population as well. Rate of vaccination is also below that of the majorityRead MoreJohn Deere Brand Analysis1638 Words   |  7 Pagestraditionally Caucasian males. The paper considers the brand personality of John Deere and the different characteristics of the three new segments and identifies areas of opportunities. It includes recommendations on the changes that John Deere could make in its marketing mix to be a preferred premium brand that represents quality, innovation, and prestige, among these new segments. Brand personality of John Deere John Deere has a strong brand name, with 180 years of quality products, innovation and consumerRead MoreThe Latino Culture Health Care1068 Words   |  5 PagesThe Hispanic community is the largest minority in the USA and the fastest growing, It is also one with a high incidence of preventable diseases such as diabetes, periodontitis, colorectal cancer and HIV. Obesity and teenage pregnancy are significantly more prevalent in Hispanic population as well. (Crowie, 1989) Reasons for this discrepancy are many and varied, so different and varied approaches will be needed. Addressing their health care makes good public health and economic sense. 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HUAC and the Red Scare - 1098 Words

As World War II came to a close in 1945, the Communist Party in America was beginning to simmer away. The government was worried that a Communist takeover in America would soon begin. They believed that these far-left ideas would destroy traditional American values. The House Committee on Un-American Activities (HUAC) was founded in 1938. Its original purpose was to find Nazi and Fascist sympathizers in Hollywood. After the war was over, the committee began targeting Communists. The government believed that the Communist uprising would begin in Hollywood because of the influential power of motion pictures on the American people. Directors, writers, producers, and actors could easily insert subliminal messages into their films to sway†¦show more content†¦I am forced to appear here as a representative of one hundred and thirty million Americans because the illegal conduct of this Committee has linked me with every citizen. If I can be destroyed no American is safe.† He believed that Americans had the freedom of speech and that his rights should not be infringed. Lawson was also angry about the committee’s infringement of his freedom to association. Lawson stated what he thought the government was trying to do: â€Å"They’re afraid of the American people. They don’t want to muzzle me. They want to muzzle public opinion. They want to muzzle the great Voice of democracy, because they’re conspiring against the American way of life.† What Lawson didn’t realize is that he himself was technically â€Å"conspiring against the American way of life.† Communism was very much against many of America’s ideas and freedoms. It attacked almost everything that made America one of the greatest countries in the world. Lawson had the right to join the Communist party because it was not a direct threat to the country itself, but it was still very un-American. 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Through decryptions, trials and investigations these threats were justified because of the Venona project, the project was a secret organization that gathered and decrypted messages from sovietRead MoreThe Cormcible And The 1692 Salem Witch Trials And The Crucible711 Words   |  3 Pagesthis is. One such example is the crucible about the 1692 Salem witch trials relates to the 1950’s red scare. These two brutal times in history really may not look obviously related to each other but deeper into the story it becomes more apparent that they are fundamentally the same. The similarity’s become more apparent when you look at The Crucible than we will change perspective and look at the red scare a little more in depth and polish it all off by seeing why Arthur Miller wrote the crucible andRead MoreWith Direct Reference to at Least One Film, How Did Hollywood Address the Paranoid, Hysterical Political Climate of the 50s?1698 Words   |  7 Pagesbelieved in communism. 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The answer is no because the manipulation of the minds of citizens can be used to enforce almost any demand imaginable. During the Red Scare, Senator Joseph McCarthy used this tactic to exploit the fear of Communists in ordinary United States citizens. The Red Scare was the most influential event on America in the 20th century because it made the U.S. biased againstRead MoreThe Crucible Response Essay930 Words   |  4 PagesMiller’s â€Å"The Crucible† was written in response to the United States and Russia Red Scare. Miller used the â€Å"The Crucible† to inform people of how hysteria of the Salem witch trials resembled the communist accusations happening within the American government. At the time, McCarthy’s â€Å"witch hunts† for communist committing sedition. As opposed to the Red Scare, â€Å"The Crucible† started due to an actual witch craft incident. The Red Scare however, began due to real accounts of treason and communism within UnitedRead MoreThe Hands Of An Angry God1627 Words   |  7 Pagesone would be rapidly and eternally damned to Hell; Miller, on the other hand, exploits allegory, characterization, and imagery throughout the play The Crucible in order to fervently articulate his disdainful attitude regarding McCarthyism and the Red Scare. Jonathan Edward’s use of imagery, metaphors, and symbolism in his sermon â€Å"Sinners in the Hands of an Angry God† in order to instill fear in his congregation and reveal the message that, aside from faith and the pleasure of God, one would be rapidlyRead MoreEssay about McCarthyism as Modern Witch Hunts1614 Words   |  7 Pagescommunity was torn apart by this witch scare from the children to the elderly to the most devote citizens. As a result of both, lives were shattered, names blemished, and families were blown apart (Corrigan 118). 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The Dangers of Bombs Essay Example For Students

The Dangers of Bombs Essay Today more and more kids believe that bombs are fun to experiment with, but do not realize the dangers associated with even the simplest bombs. Although curiosity can be a great characteristic to have, curiosity when it comes to bombs should simply not be tolerated because all bombs produce an uncontrolled reaction leading to destruction that could harm to, or even kill someone. Even bombs in a controlled experiment by experts can be quite dangerous. Take into account the fact that many died during experiments with the atom bomb. Although the experts said it would be fine to watch and be in a close vicinity to the blast, they didnt know about the radiation caused by the reaction. This caused numerous deaths. Although most kids wont be experimenting with atom bombs, many dangers are associated with smaller types of bombs such as pipe bombs. Pipe bombs are especially lethal because they produce lots of shrapnel. Shrapnel is debris given off by the explosion (metal pieces of the pipe, or maybe even nails, glass, or bolts) that can cause lots of harm due to its velocity. Many kids believe that they are experts, and that nothing will ever happen to them, but it defiantly can. Many incidents have occured of kids being hurt or killed by their own bomb. One case is that of a kid building a pipe bomb in my area. He stuffed a lot of gunpowder into a pipe with nails an d he started to screw the cap of the metal pipe on. The grinding of the metal caused sparks and ignited the bomb, and he lost his hand and will not ever be able to have children. All this happened because of a simple bad decision that he will have to remember for the rest of his life. Terroristic acts have plagued the entire world for centuries. These primitive acts of violence have an everlasting effect on communities thoughout the world. What may seem as icolated acts of hatred among cirtain groups can effect many generations down the line. To this day if one were to bring up Oklahoma City one of the first things that comes to mind is the horrifying terror felt by the people thoughout the Federal building on that mild April day in 1995; not to mention the family members greif and the shock that was felt througout the nation. This isnt the only major bombing in my lifetime. One remembered vividly by the nation is the bombing of the World Trade Center. The devestation in this incidi dent was caused by a simple fetilizer bomb. Taking this time to do this essay has helped me realize how dangerous bombs really can be. Meeting with the Delaware Fire Marshall changed the way I make my decisions. Looking back on my descision with the dry ice bomb, I found that I should have thought of the concequences before I acted. This whole experience has helped me realize that bombs are very destructive. All in all I hope that I dont have to go though this experience again in my life time. Bibliography: