Hispanic and Latino Americans and Market Segment Research

Multiple Choice Questions 1. Key aspects of Proctor Gambles My Black is Beautiful campaign included ____. A. a 12-page advertorial in Essence magazine B. a My Black is Beautiful conversation tour in various U.S. locations C. a web site that provides a forum for discussion and provides ongoing initiatives information D. grants to community-based organizations related to health and education of black women E. all of the above 2. A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____. A) market segment B) subculture C) ethnic group D) reference group E) subgroup Answer: B Page: 158 Difficulty: moderate 3. Many companies develop†¦show more content†¦Compared to the white population, African Americans tend to _____. A) be younger B) be higher educated C) have a higher household income D) be a larger subculture E) all of the above Answer: A Page: 163 Difficulty: moderate 20. Which of the following is a segment of the African American market identified by Market Segment Research? A) Contented B) Upwardly Mobile C) Living for the Moment D) Living Day to Day E) all of the above Answer: E Page: 164 Difficulty: easy 21. Which segment of the African American market identified by Market Segment Research is mature and content with life, tends to be followers not leaders, and are not status conscious? A) Contented æ » ¡Ã¨ ¶ ³Ã§Å¡â€ž B) Upwardly Mobile C) Living for the Moment D) Living Day to Day E) Healthy Indulger Answer: A Page: 164 Difficulty: moderate 22. Timothy is a 54 year old African American consumer that is content with his life. He prefers to be a follower rather than a leader and is not status conscious. To which segment of the African American market identified by Market Segment Research would Timothy belong? A) Contented B) Upwardly Mobile C) Living for the Moment D) Living Day to Day E) Healthy Indulger Answer: A Page: 164 Difficulty: moderate 23. Which segment of the African American market identified by Market Segment Research is composed of active, status-consciousShow MoreRelatedThe Latino And Latino Culture Health Care1397 Words   |  6 Pagesnearly one person out of every six living in the United States will be of Hispanic/Latino origin (Selig Center Multicultural Economy Report, 2006). The Hispanic community in the largest minority in the USA and the fastest growing, it is also one with a high incidence of preventable diseases such as Diabetes, periodontitis, colorectal cancer and HIV. Obesity and teen age pregnancy are significantly more prevalent in Hispanic/Latino population as well. Rate of vaccination is also below that of the majorityRead MoreJohn Deere Brand Analysis1638 Words   |  7 Pagestraditionally Caucasian males. The paper considers the brand personality of John Deere and the different characteristics of the three new segments and identifies areas of opportunities. 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